Responsive Web Design is a technique employed in web development that involves code such that the page can be viewed with a minimum of zooming, panning and scrolling, across a wide range of devices and screen sizes (from large desktop monitors to small phone screens).
In other words the website will adapt automatically to the screen size it is displayed on.
Why you need responsive design
Optimized on all devices
Does your current website look good on a phone? A tablet? In horizontal and vertical view? Your customers will know and if your website isn't easy to access, read and navigate on the device they are using you can lose them to a website (business) that is more concerned about creating an optimal customer experience across all devices
TAKE AWAY: Be accessible to your customers no matter what device they use.
Is your website mobile friendly? This quick mobile friendliness test will let you know.
Reach more audience
Mobile use is growing and years of study show that mobile users are increasing important for business. Many consumers begin research on one device and continue on another, and many are making decisions based on phone surfing.
TAKE AWAY: Mobile optimization will help you acquire and retain customers
Google recommends responsive design
Responsive design means that one website will look good on all devices, making your web prescense easier to manage. The screens, text, and page elements will adjust to the screen size. One of the great advantages of responsive design is that you will have only one website to manage for all devices.
To quote Google: “We recommend using responsive web design because...” Scroll have way down the article to find “Why responsive design”.
TAKE AWAY: Responsive design is the best way to build a website.
Mobile-Friendly web sites will rank better in mobile search
On Feburary 26, 2015 Google said this about Mobile Friendly websites: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
TAKE AWAY: You will rank better with a responsive design website.
If you are starting to think that a mobile website is a good idea you may have some questions....
Will you need a new website?
Probably a redesign is what you will need. Use this as an excuse to update your current website, refresh the content, modernize the design and increase the SEO components. Just like your products, art work, services, power point presentations, ads, promotions, and most other things in your business your website should be updated every once in a while also.
TAKE AWAY: Now is a good time to update your website.
What will it cost?
Hard to say; depends on your current website and the various elements therein. Do you sell products online? Do you have a members only area? Do you have multiple data bases? etc. etc.... Ask yourself how much am I loosing by alienating my customers?
The best thing you can do is have a talk with your current webmaster and see what his process is for updating to responsive design.
TAKE AWAY: Take a few minutes and find out what it might cost to be mobile friendly.
Is it worth it?
How much is one customer worth? Perhaps less than a total redesign of your website. How much is lost in customer dissatisfaction and lower SEO scores? I am sometimes amazed at how potential Web Redesign clients will sometimes balk at a redesign and yet spend that same amount for a single 1/2 page ad in a magazine that is published monthly, or a couple runs of a 2x2 ad in a local paper once a week. A website is available 24/7/365 and there are infinite paths to get people to see you website.
TAKE AWAY: A responsive website is one of the best investment you can make in your business.
With all the activity online today and the rise in tablet and phone surfing you can't afford not to be mobile friendly. We hate to think of all the business that is being lost because of lack of a mobile friendly website, but, we love to think of all the business you could be doing by having an attractive and engaging mobile friendly website. Give us a call today, we would enjoy talking with you about your web presence and mobile friendliness.
Here at Elegant Eagle Web Design we only build responsive websites, and would be happy to talk with you about designing an awesome responsive website for your business. Contact us